Born on the 26th of May 1981, in Treviso, since his early years you could sense he was gifted at drawing, passion that will be then developed through years of study. Starting from 1995 he has been attending the Art College in Venice, in the experimental section "Michelangelo", painting and pictorial decoration. Since 1998 he has been keen on advertising graphics and has taken part in various contests in Italy and abroad. In 2001 he wins a national contest for a scholarship for Art Director at the European Institute of Design in Turin. Despite the win, in the same year he decides to enrol at the Academy of Fine Arts in Venice, at the visual arts/painting course. With the redevelopment of the structures of the Italian Academies several experimental courses are started up, one of which is New Technologies for the Arts. The doctoral dissertation has an advertising project as its objective, which stems fro the analysis of the advertising photographic production by Oliviero Toscani working for Benetton, from 1984 to 2000.